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OpenAI, the creator of ChatGPT, is reportedly considering the introduction of advertising within its artificial intelligence products. This information was disclosed by Sarah Friar, the new Chief Financial Officer, during an interview with the Financial Times. The aim is to identify new revenue streams to support the high costs associated with developing such advanced technologies. However, Friar noted that the company intends to be cautious and carefully assess the “when and where” of introducing ads, to avoid diminishing the user experience. In fact, overwhelming ChatGPT users with ads could backfire, potentially driving people away and tarnishing OpenAI’s image as an innovative enterprise.
Moreover, gathering data to profile users and show them targeted advertisements could raise privacy concerns. In short, the matter is sensitive, and OpenAI finds itself at a crossroads: on one hand, it needs funds to continue developing even more sophisticated technologies; on the other hand, it does not want to risk losing users and credibility. For now, Friar clarified that there are no immediate plans to implement advertising. OpenAI is likely still analyzing the situation to find the best solution that allows for profitability without compromising the quality of its products. It will be interesting to see how this situation unfolds, as it could impact the future of artificial intelligence and its effect on society.
